A Decoupled CMS Solution for Easy Maintenance & Better Performance


Headless eCommerce: What does this mean?

Benefits of Headless eCommerce Framework

  • Flexible

    Consumers demand more online shopping capabilities in the form of a front end that is up-to-date, easy to use, and seamless. Because the front end and back end of a headless system are separate, brands can make updates to their customer-facing content layer

    For example, your marketing team could launch a new promotion without having to rely on developers and a full

  • Personalized

    Innovation is the key to success, and innovation starts with experimentation. Because headless systems are separate and therefore undisruptive to each other, you can experiment without fear of slowing your website down.

    Because headless systems are separate and therefore undisruptive to each other, you can experiment without fear of slowing your website down (or worse).

  • Fast

    Decoupled architecture lets you can make rapid changes to your front end without disturbing the back end, and vice versa, because updating one does mean you have to automatically update the other.

    But it also means new functionalities and integrations that are a good fit for the business can be applied with much less time, energy and, ultimately, cost, because of the openness of the architecture


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  • FAST

Headless:The Evolution

The way in which websites are managed has evolved rapidly over the last two decades. During the 'dot-com' bubble of the late 90s, we began with static HTML webpages. With a need for greater control over content, initial CMS solutions began to arrive in the early 2000s affording administrators access to databases, workflows, WYSIWYG editing tools, and so on. Swift progression led to the emergence of 'one-size-fits-all' platforms in the early 2010s, designed to meet an array of digital marketing needs. They range from easy-to-use blogging platforms to large, complex systems requiring specialist knowledge. These 'box-tickers' have since helped organisations maximise their approach to digital by utilising an array of back-end features, allowing for maximum engagement with users.

But, as these platforms have become more and more refined, the wider industry has matured dramatically. There has been a 'blurring of lines' between digital content and the physical world, and websites are no longer the be-all and end-all in serving user needs. We now have mobile applications, wearable tech, the Internet of Things, outdoor digital advertising space, smart TVs and so forth; all of which are underpinned by their very own infrastructures and architectures.

While today's popular marketplace CMS continue to focus on web browser delivery, it is clear that there are now so many more strands of digital that need to be considered. Organisations need flexibility in how content is delivered, how user needs are served and how digital aspirations are ultimately achieved.