At its simplest, a decoupled CMS solution is easier to maintain and delivers greater performance and revenue - It is more flexible easier to support and increases performance.

What is Headless eCommerce?

Headless eCommerce frontend
Decoupled from the backend

What are the benefits of Headless eCommerce architecture?

  • Flexibility

    Headless eCommerce provides a frontend that is up-to-date, easy to use, and seamless. Separated frontends and backends of a headless eCommerce platform empower brand marketing teams to regularly launch new products, run promotions or make updates to their content.

    Content updates are made within the customer-facing layer without having to rely on software development.

  • Ease of Support

    With a Headless eCommerce platform, the frontend and backend systems are separate and therefore undisruptive to each other.

    This allows you to experiment with your brand and content from within the customer-facing layer without fear of slowing your webstore down or causing disruptive outages.

  • Increased Performance

    A decoupled architecture lets you can make rapid changes to your frontend without disturbing the backend, and vice versa, because updating one does not mean you have to automatically update the other.

    New functionalities and integrations can be applied quicker, with less effort, and ultimately less cost, all enabled by the openness of the architecture.